ACT BELONG COMMIT
The purpose of this campaign was to show Pilbara locals the benefits of staying physically active and connecting with their communities.
CASE STUDY FOR:
Working on this project was an absolute highlight. Mental health is something I am personally very passionate about, so it was very special to be a part of this campaign.
The purpose of the campaign was to show Pilbara locals how physical activity and community connection can protect and enhance their mental health and wellbeing. On this project I was the writer, producer and host and worked in collaboration with the incredible team at 303 MullenLowe.
The campaign was distributed on television and social media platforms.
Client: Act Belong Commit
Location: Pilbara, Western Australia
Year: 2023
Distribution: Television, social media platforms, digital platforms
Writer/producer: Amberley Lobo
Producer: Amberley Lobo & 303 MullenLowe
Camera/editor: Nick Cooper
OVERVIEW:
As you well know we are currently in the midst of an unprecedented global mental health crisis. The 2021 National Study of Mental Health and Wellbeing revealed that 1 in 5 Australians experience some form of mental illness every year.
It is really rewarding to be partnering with organisations such as Act Belong Commit, that are committed to having a positive impact on mental health and wellbeing outcomes in the community.
The purpose of this campaign was to show Pilbara locals how physical activity and community connection can protect and enhance mental health and wellbeing.
For this project we really wanted to create something that resonated with the local community and I think we got there in the end. The campaign really captured the essence of community spirit and highlighted how life is just so much better when we connect with others.
When it comes to mental health we can often get caught up in looking for complex solutions when really some of the biggest needle movers are the simple things that we all have access to like community connection and physical activity.
ABOUT THE CAMPAIGN
CAMPAIGN AIMS
Enhance Wellbeing
Help audiences enhance their mental health and wellbeing
Showcase the Power of Connection
Highlight the important role community plays in enhancing mental health and wellbeing
Promote Physical Activity
Show audiences the benefit physical activity has on mental health and wellbeing
Inspire audiences
Be a source of inspiration for audiences, offering a variety of ideas for enhancing mental health and wellbeing
Make people smile
Make people smile
Improve Mental Health in Pilbara
Empower Pilbara locals to make positive changes for their mental health and wellbeing
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!