CAPTAINS QUIZ
The AFL had access to all football club captains for a media shoot and they were wanting to try and do something different - cue the first ever CAPTAINS TRIVIA!
CASE STUDY FOR:
Fun and fresh
Provide a fun and fresh take on the footy
Player personalities
Showcase a fun side of players personalities
Sponsorship opportunities
Open up a new area for sponsors to push product
Expand the audience
Expand the fan base and engage both footy and non-footy fans
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content
We are all used to seeing our favourite sports stars recite those perfectly rehearsed one-liners. I wanted this interview to be the opposite of that - raw, organic, awkward, fun and very unpredictable.
I produced The Inaugural Captains Quiz for the AFL and McDonalds. For this project I was the writer, director, host, props maker, producer and post-producer. The show sat across AFL digital platforms including Facebook, YouTube, Instagram and the AFL website
-
Client: McDonalds and the AFL
-
Location: Melbourne, Australia
-
Year: 2019
-
Placement AFL Instagram, AFL Facebook, AFL YouTube, AFL official website, AFL Twitter
-
Sponsored by: McDonalds
OVERVIEW:
WHAT MY
CLIENTS SAY
This was such a fun project to work on! The AFL had access to all of the footy captains for a media shoot and they were wanting to try and shoot something fun with the extra time that they had with them - cue the first ever CAPTAINS TRIVIA!
I was given free creative reign on this project, and so naturally I decided to use this power very responsibly... by finding ways to mess with the players. I really wanted to catch the players off guard and create something super different to anything else that was out there.
We are all used to seeing our favourite sports stars recite those perfectly rehearsed one-liners in press conferences, but I wanted this interview to be the opposite of that - I wanted raw, organic, awkward, funny, loud and very unpredictable.
To do this I set up an interview environment that was quite different to what the players were used to - cue the frilly pink table cloth, handmade trophy, random questions, musical instruments and a very unpredictable and slightly unprofessional host.
I think the end result was pretty special! The shoot was genuinely so much fun to be a part of and I think this really shined through on the footage in the end product!
If you're interested in learning more about how I can help you with producing some FUN content, get in touch with me via my contact page here.
ABOUT THE SHOW
Series Aim
Julian Dunne
Head of Marketing and Content @ AFL
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm."
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm. "
Julian Dunne
Head of Marketing and Content @ AFL
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!