CAPTAINS QUIZ
When the AFL had all the captains together, it felt like the perfect moment to cause a little trouble.
CASE STUDY FOR:
Fun and fresh
Provide a fun and fresh take on the footy
Player personalities
Showcase a fun side of players personalities
Sponsorship opportunities
Create new partnership opportunities
Expand the audience
Expand the fan base and engage both footy and non-footy fans
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content
We’re all used to perfectly practiced sound bites from AFL’s biggest names.
The Captains Quiz was designed to be the exact opposite.
Raw, organic, awkward, funny — and totally unpredictable — the series put AFL captains in a relaxed, no-script environment where anything could happen.
Produced in partnership with the AFL and McDonald’s, the quiz leaned into spontaneity and humour, creating standout social content that felt real, playful, and highly shareable.
-
Role: Writer · Director · Host · Producer · Post-Producer
-
Client: McDonalds & AFL
-
Location: Melbourne, Australia
-
Year: 2019
-
Platforms: AFL Instagram, AFL Facebook, AFL YouTube, AFL official website, AFL Twitter
-
Location: Melbourne Australia
OVERVIEW:
WHAT MY
CLIENTS SAY
The AFL had access to all of the club captains for a media shoot and wanted to make use of some extra time by creating something a little different — cue the very first Captains Quiz.
With free creative rein on the project, the brief quickly became simple: throw them into an environment they weren’t used to and see what happened.
We’re all used to seeing our favourite sports stars deliver perfectly polished one-liners, but this format flipped that on its head. Instead, the quiz leaned into chaos — unexpected questions, playful pressure, and an interview environment that felt nothing like what the players were used to.
Enter: a frilly pink tablecloth, a handmade trophy, random props, musical instruments, and a host who was only slightly unprofessional.
The result was a series that felt fresh, spontaneous, and genuinely fun — and that energy absolutely comes through in the final footage. It was one of those shoots where everyone was laughing, the players dropped their guard, and something special happened on camera.
If you’re looking to create sport content that feels playful, surprising, and a little left of centre, get in touch with me via my contact page here.
ABOUT THE SHOW
Series Aim
Julian Dunne
Head of Marketing and Content @ AFL
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm."
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm. "
Julian Dunne
Head of Marketing and Content @ AFL
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!