AUSTRALIAN OPEN
During the 2020 & 2021 Australian Open I host the official AO Instagram account and provided fun daily insights throughout the tournament!
CASE STUDY FOR:
Fun and fresh
Engage tennis and non tennis fans
Capture Atmosphere
Capture event atmosphere and promote the Australian Open event
Sponsorship opportunities
New avenue for sponsors to push products and cultivate strategic partnerships
Expand the audience
Create an exceptional online experience and drive website traffic
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content to engage youth audiences
One of the most important parts of this role is coming up with creative ways to capture the atmosphere at the event so that everyone who sees it wants to be a part of it!
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Client: Tennis Australia/ Australian Open
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Location: Melbourne, Australia
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Year: 2020/2021
OVERVIEW:
Working at the Australian Open is definitely one of those jobs that does not feel like work at all. One of the most important parts of this role is coming up with creative ways to capture the atmosphere at the event so that everyone who sees it wants to be a part of it!
Everything that we shoot is deliberately very raw and real so that for audiences tuning in it just feels like your best mate is just showing you around the tennis. To achieve this unpolished vibe we self-produce what we shoot. Generally we will have a list of key activations, sponsors and games that need to hit each day and it will be up to us how we pull it off.
In addition to this I also work closely with the team at Tennis Australia outside of the tournament to help develop ways in which they can build out their social platforms. This involves developing content streams and new ideas that they can implement to enhance their coverage of the tennis throughout the year.
If you're interested in learning more about how I can help you with producing some incredible content, get in touch with me via my contact page here.
ABOUT THE ROLE
SERIES AIM
Josie Brown
Chief Marketing and Insights Officer @ Tennis Australia
"Amberley has brought her energy and engagement to Australian Open audiences as one of our social media presenters for the last 2 years. Showcasing that the AO is more than the tennis, Amberley took digital fans around the grounds through Instagram stories, meeting fans and showcasing the atmosphere at the event whether shopping, eating, drinking, bopping or enjoying the tennis. She made a great contribution to how social content could connect digital fans to the spirit of the Australian Open without being physically there."
"Amberley has brought her energy and engagement to Australian Open audiences as one of our social media presenters for the last 2 years. Showcasing that the AO is more than the tennis, Amberley took digital fans around the grounds through Instagram stories, meeting fans and showcasing the atmosphere at the event whether shopping, eating, drinking, bopping or enjoying the tennis. She made a great contribution to how social content could connect digital fans to the spirit of the Australian Open without being physically there."
Josie Brown
Chief Marketing and Insights Officer @ Tennis Australia
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!