SUNDAY FUNDAY
Woolworths was a major sponsor of the AFL and ran a Sunday Funday initiative during AFL games to encourage young kids to come down and get involved with the footy. Woolworths wanted to create a fun content series that promoted their initiative and encouraged young footy fans to come and check it out!
CASE STUDY FOR:
Fun and fresh
Provide a fun and fresh take on the footy
Player personalities
Showcase a fun side of players personalities
Sponsorship opportunities
Open up a new area for sponsors to push product
Expand the audience
Expand the fan base and engage both footy and non-footy fans
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content
Woolworths was a major sponsor of the AFL and ran a Sunday Funday initiative during AFL games to encourage young kids to come down and get involved with the footy.
This was a super-fun series that ran across AFL digital platforms as a promotional piece for Woolworths highlighting their Sunday Funday initiative. On this project I was the series writer and host.
-
Client: Woolworths and the AFL
-
Location: Melbourne, Australia
-
Year: 2019
-
Placement AFL Instagram, AFL Facebook, AFL Youtube
-
Sponsored by: Woolworths
OVERVIEW:
Woolworths was a major sponsor of the AFL and ran a Sunday Funday initiative during AFL games to encourage young kids to come down and get involved with the footy. Woolworths wanted to create a fun content series that promoted their initiative and encouraged young footy fans to come and check it out!
For this project I wanted to write something that would grab kids attention and I knew this wouldn’t be achieved with one of those standard promo type shoots - that was a little bit boring for this target audience! From my decade of experience in working on kids TV, if there was one thing that I had learnt it was that kids loved loud noises, mess, colour and anything that looked like you were genuinely having a fun time - cue the face paint, glitter, footy players and about 50 granny smiths!
Writing this series I had to find that delicate balance of showcasing what Woolworths were doing while at the same time doing it in a way that was engaging for kids. To achieve this I selected features of the Sunday Funday initiative and worked out ways to amplify them. For instance one part of the initiative was that kids could receive free fruit during footy games at the Woolworths activation site. To showcase this I decided to run an apple bobbing competition and to take it to the next level/ add a bit of star power we also brought in some footy players to share in the fun!
If you're interested in learning more about how I can help you with producing some incredible content, get in touch with me via my contact page here.
ABOUT THE SHOW
Series Aim
Julian Dunne
Head of Marketing and Content @ AFL
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm."
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm. "
Julian Dunne
Head of Marketing and Content @ AFL
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!