MATCH MATES
Match Mates was a super-cute footy series celebrating best mates, inside jokes, and the very serious business of knowing your mate better than anyone else.
CASE STUDY FOR:
Fun and fresh
Provide a fun and fresh take on the footy
Player personalities
Showcase a fun side of players personalities
Sponsorship opportunities
Create new partnership opportunities
Expand the audience
Expand the fan base and grow Channel 7 digital platforms
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content
OVERVIEW:
Match Mates was super-cute series that I created for Channel Seven. The show was broadcast during AFL matches on Channel Seven and also sat across their digital platforms. For this project I was the creator, writer and series host.
In each episode we hunted down the best BFFs from each footy club and put their friendships to the test. Players were asked a series of fun questions about each other in order to answer that all-important question that has baffled many a footy fan - ‘Who are the best mates in the AFL?’
CLIENTS SAY
WHAT MY
It was a very serious competition… obviously.
Players were asked everything from their best mate’s shoe size to how many topless photos said mate had posted on Instagram.
The winning duo across the entire series were crowned the official Match Mates — taking home all the glory and, of course, a very cute Best Friendship necklace to properly solidify their bond.
I wanted to create a series that brought out a different side of the players’ personalities and injected a fresh energy into footy coverage. So much sports content lives in the familiar panel-show format or standard preview-and-review space. With Match Mates, the goal was something different — fun, playful, a little unexpected, and guaranteed to make people smile. And honestly? I think we nailed it.
If you’re keen to chat about creating fun, personality-led content like this, you can get in touch with me via my contact page here.
ABOUT THE SHOW
SERIES AIM
Gary O'Keeffe
Executive Producer @ Seven Network
"Amberley is an incredibly talented presenter-producer, who can script her own crosses and hosting's, research and pitch content ideas. From nailing live crosses to delivering client integrations in an authentic way, Amberley brings an energy that is infectious. We would have no hesitation in engaging Amberley for any producer or presenter opportunities down the track”
“Amberley is an incredibly talented presenter-producer, who can script her own crosses and hosting's, research and pitch content ideas. From nailing live crosses to delivering client integrations in an authentic way, Amberley brings an energy that is infectious. We would have no hesitation in engaging Amberley for any producer or presenter opportunities down the track”
Gary O’Keeffe
Executive Producer @ Seven Network
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!
GET IN TOUCH
LET'S MAKE SOME MAGIC!
Christian Petracca & Angus Brayshaw
Players: Christian Petracca & Angus Brayshaw
Client: Channel Seven
Location: Melbourne, Australia
Year: 2021
Channel 7, Channel 7 on Demand
01
Jeremy Cameron & Isaac Smith
Players: Jeremy Cameron & Isaac Smith
Client: Channel Seven
Location: Melbourne, Australia
Year: 2021
Channel 7, Channel 7 on Deman
02
Hugh McCluggage & Jarrod Berr
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Players: Hugh McCluggage & Jarrod Berry
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Client: Channel Seven
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Location: Melbourne, Australia
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Year: 2021
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Channel 7, Channel 7 on Demand