This was such a great project to be a part of. The basic idea of the show was that players would undergo some very alternative training to help them get better at a certain footy skill - for instance car racing for improving speed, sheep herding for agility and pole dancing for core strength - it was basically a creative way to get players to do some crazy stuff!

The client for this series was Instagram. Their main goal for the project was to encourage people to use the IGTV platform. In order to do this the show made deliberate stylistic choices to suit audiences on this platform. 

Writing and producing this series was really fun. I wrote the show so that each episode followed a set formula - we meet the player, identify their problem, commence some training, have a fun competition and then do a final wrap up. Having this as a base for each episode meant that the show pretty much wrote itself.

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If you're interested in learning more about how I can help you with producing some incredible content, get in touch with me via my contact page here.​