Summer School was an absolute joy to work on. The concept was simple (and slightly unhinged): AFL players would undergo some very alternative training to improve a specific footy skill.

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Think car racing to work on speed, sheep herding to improve agility, and pole dancing for core strength. It was essentially a very creative excuse to make elite athletes do wildly unexpected things — all in the name of performance.

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The client for the series was Instagram, with a clear goal: encourage audiences to engage with the IGTV platform. To support that, the show made deliberate stylistic choices tailored to IGTV — fast-paced edits, strong hooks, and a tone that felt playful, bold, and perfectly at home on social.

 

From a production point of view, the structure made the series a dream to create. Each episode followed a simple formula: meet the player, identify the problem, introduce the unconventional training, set a challenge, and wrap it all up. Once that framework was in place, the show really did write itself.

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The end result was a high-energy, fun-first series that didn’t take itself too seriously — and one that gave fans a side of the players they don’t usually get to see.

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If you're interested in learning more about how I can help you with producing some incredible content, get in touch with me via my contact page here.​