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BRITTANY GARBUTT: BUILDING A PINK PRETZEL EMPIRE

Writer's picture: Amberley LoboAmberley Lobo

Brittany Garbutt founder of Pretzel on the set of Welcome to the Jungle with Amberley Lobo

“Commit! Get in the water!” - Brittany Garbutt

Brittany Garbutt is the mastermind behind the delicious, pink pretzel empire called Pretzel. Her story is a beautiful blend of passion, perseverance and of course plenty of pretzels!


In 2017, at the age of 23, she opened her first store out of a tiny sea container in Northbridge. Fast-forward to now, and Pretzel has grown into a big, pink, multi-million dollar salty-dough empire with stores across Australia.


In this conversation we find out how she did it - the good, the bad and the ugly, burnout, the do’s and don’ts of business, the importance of accepting 85% and learning to let go, how to start and grow a business, design tips and so much MORE!!!!



KEY HIGHLIGHTS:


1’31 -   Brit as a kid

2’44 -   First taste for making pretzels at Wetzel's Pretzels Whitford City

5’21 -   School, uni and a billion different short courses

7’25 -   Post-graduation pathways

8’37 -   Dabbling in photography and full-time work 

12’04 - Deciding to make Pretzels

12’33 - The start-up phase 

14’22 - The ignorance of youth - Thinking it will be super easy / piece of cake 

16’32 - Going all in on the dream

16’54 - Setting up the first Pretzels store in Northbridge  

18’40 - The big opening day 

19’27 - The $287 melt-down / reality check

20’15 - Boyfriend #GOALS - shoutout to JORDAN!!!

20’57 - Picking yourself up after a set-back

22’43 - Doing the work without education, resources and experience

23’28 - The decision to open a second store 

23’43 - Going full circle, back to Whitfords City

23’57 - Opening store two!

24’43 - Forced breaks and letting go

27’04 - Rapid expansion 

28’21 - Accepting 85% and letting go of the small things

29’08 - WOW moments, highlights - opening a store  at Curtin Uni

31’16 - COVID and deciding to expand into Melbourne

34’27 - The impact of COVID on the Pretzel brand

36’27  - Fixing mistakes in COVID and post-covid changes

37’55  - The glamorous entrepreneur  

39’59 - Burn-out

44’01 - Key take-aways from Rehab 

44’50 - Starting a busing, growing a business and branding

48’50 - Growing a business

53’00 - Success


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