“Commit! Get in the water!” - Brittany Garbutt
Brittany Garbutt is the mastermind behind the delicious, pink pretzel empire called Pretzel. Her story is a beautiful blend of passion, perseverance and of course plenty of pretzels!
In 2017, at the age of 23, she opened her first store out of a tiny sea container in Northbridge. Fast-forward to now, and Pretzel has grown into a big, pink, multi-million dollar salty-dough empire with stores across Australia.
In this conversation we find out how she did it - the good, the bad and the ugly, burnout, the do’s and don’ts of business, the importance of accepting 85% and learning to let go, how to start and grow a business, design tips and so much MORE!!!!
KEY HIGHLIGHTS:
1’31 - Brit as a kid
2’44 - First taste for making pretzels at Wetzel's Pretzels Whitford City
5’21 - School, uni and a billion different short courses
7’25 - Post-graduation pathways
8’37 - Dabbling in photography and full-time work
12’04 - Deciding to make Pretzels
12’33 - The start-up phase
14’22 - The ignorance of youth - Thinking it will be super easy / piece of cake
16’32 - Going all in on the dream
16’54 - Setting up the first Pretzels store in Northbridge
18’40 - The big opening day
19’27 - The $287 melt-down / reality check
20’15 - Boyfriend #GOALS - shoutout to JORDAN!!!
20’57 - Picking yourself up after a set-back
22’43 - Doing the work without education, resources and experience
23’28 - The decision to open a second store
23’43 - Going full circle, back to Whitfords City
23’57 - Opening store two!
24’43 - Forced breaks and letting go
27’04 - Rapid expansion
28’21 - Accepting 85% and letting go of the small things
29’08 - WOW moments, highlights - opening a store at Curtin Uni
31’16 - COVID and deciding to expand into Melbourne
34’27 - The impact of COVID on the Pretzel brand
36’27 - Fixing mistakes in COVID and post-covid changes
37’55 - The glamorous entrepreneur
39’59 - Burn-out
44’01 - Key take-aways from Rehab
44’50 - Starting a busing, growing a business and branding
48’50 - Growing a business
53’00 - Success
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